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NexGen.

SEO & Digital Growth

SEO that starts with how the site is actually built

Most sites lose search visibility to structural problems — slow pages, poor architecture, missing metadata — long before content is the limiting factor.

Content advice can't fix a structural problem

A site can publish steadily and still lose ground if the fundamentals are wrong: slow loading on mobile, pages search engines struggle to crawl, duplicate or missing canonical URLs, no structured data, and an internal linking structure that leaves important pages several clicks from anywhere.

These are engineering problems, not writing problems. Keyword research doesn't fix them, and they quietly cap the return on every piece of content published.

Fix the foundation, then build on it

We audit the technical layer first — Core Web Vitals, crawlability, indexation, canonical URLs, metadata, structured data and internal linking — and fix what's actually holding the site back.

Because we build the sites too, these fixes go into the codebase rather than arriving as a PDF of recommendations for someone else to implement. From there, content and on-page work has a foundation worth building on.

What's included

Inside seo & digital growth

  • Technical SEO audit

    A review of crawlability, indexation, canonical URLs, redirects and metadata, with findings ranked by actual impact.

  • Performance and Core Web Vitals

    Diagnosing and fixing the loading, interactivity and layout-stability issues that affect both ranking and conversion.

  • Structured data

    Accurate schema markup — organisation, service, breadcrumb, FAQ — so search engines can interpret pages correctly.

  • Site architecture and internal linking

    URL structure and internal linking designed so important pages are reachable and their relationships are clear.

Technologies

What we build with

The tools we reach for on this kind of work. We pick from a deliberately small set we know well rather than a different stack each project.

Analysis

  • Google Search Console
  • Lighthouse
  • Core Web Vitals tooling

Implementation

  • Next.js Metadata API
  • JSON-LD structured data
  • Server-side rendering

Measurement

  • Google Analytics
  • Search performance reporting

How we work

The same process, whatever we are building

Every step produces something you can look at and react to. No phase ends with a surprise.

  1. Discover

    We start with the problem, the constraints and the people affected — before anyone opens a design tool.

  2. Design

    Interfaces are designed as a system, so decisions compound instead of being remade on every screen.

  3. Build

    Typed, tested and reviewed. Work ships in increments you can see, not in a single reveal at the end.

  4. Scale

    Monitoring, performance budgets and a release process your team can run without us in the room.

Outcomes

What you get

  • Technical issues fixed in the codebase, not handed over as recommendations
  • Faster pages, which affects both search ranking and conversion
  • Accurate structured data, so search engines interpret pages correctly
  • A site architecture where important pages are actually reachable

Questions

Before you get in touch

Can you guarantee first-page rankings?

No, and neither can anyone else — search ranking depends on competition and algorithms outside any agency's control. What we can do is fix the technical issues measurably holding a site back, and report honestly on what changes.

Do you write content as well as fix technical issues?

Our focus is the technical and structural layer — the part that requires access to the codebase. We can advise on content structure and on-page optimisation, and work alongside your content team.

Do you work on sites you didn't build?

Yes. A technical audit is a common starting point, whether or not we built the site — though implementation is more straightforward where we have access to the code.

Need help with seo & digital growth?

Tell us what you are working on and we will come back to you directly — including if we think another approach would serve you better.

Start a project